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Privacy Policy

Farmers Choice Limited (hereinafter referred to as "we" or "the company") respects any use of the company's website or registration to use the company's services and online content, including but not limited to our partners' products and services (hereinafter referred to as "the company") respect the privacy rights of persons serving the "Services"). We will ensure that the personal data collected, transmitted, stored and used will be processed in accordance with the provisions of the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of the Hong Kong Special Administrative Region (hereinafter referred to as the "Ordinance"). By providing personal data to us, you are deemed to agree to this Privacy Policy.

The term "personal data" has the meaning as explained in the Ordinance.

Purpose and Use of Personal Data Collection

You are not required to provide any personal information to browse or use this website and mobile application. When you participate in our events or register to use our services or online content, we will collect your personal data so that we can provide you with services. You may refuse to provide us with personal data, but in this case we may not be able to provide you with services. By providing personal data, you agree to our use of your personal data in accordance with this Privacy Policy Statement.

The personal data that the company collects from you may be used for the following purposes (including but not limited to):

  • Identify you and any accounts you open
  • Identity verification and/or credit check
  • Determine and verify your eligibility for discounts and promotions on goods and services
  • Process applications on your behalf and update partner products and services, including but not limited to insurance and financial products
  • Handling insurance claims for partner products and services on your behalf
  • To process payment instructions or collect debts for you in connection with the services
  • Let this website store your personal data so that you do not need to re-enter relevant data every time you purchase a product or renew an insurance product
  • Process, bill, and fulfill orders
  • Direct marketing of our services (see "Direct Marketing" section for details)
  • Direct marketing of the products and services of our business partners (see the "Direct Marketing" section for details)
  • Design the service you need
  • Conduct market research, statistical analysis and behavioral analysis
  • Conducting program viewing surveys and analysis
  • Conduct customer data analysis and analyze your shopping preferences
  • To give you the option to participate in interactive features of the Services we provide you, including identifying your friends and communicating with them and sharing your shopping experience
  • To recommend to you about our services or goods or services of interest to you
  • Design our website and content to suit your specific preferences
  • Provide you with customer service
  • To handle your complaints and account inquiries, claims and/or lawsuits against us or any party
  • Prevent and deter fraud
  • Audit purpose
  • Disclosure as required by applicable laws, rules and regulations
  • Any other use directly related to the original purpose for which the personal data was collected

Categories of Personal Data Collected

The personal data collected by the Company may include (including but not limited to):

1. Your personal and contact information such as name, gender, date of birth, ID number, telephone number, social media link, email address, residential address, postal address and/or billing address;

2. Your business information, such as company name and title;

3. Your account information, such as the first 6 digits and the last 4 digits of the credit card account number or user account number;

4. Your computer or mobile device IP address, real-time location data, browser settings, browsing history and/or other Internet recorded information; and

5. The phone numbers and email addresses contained in your phone book (when you use the interactive features of our services for you). We will notify you when you accept our services. When you provide data to us, you confirm that you have obtained consent from the contacts in the phone book.

We may access, use and/or process your biometric information including but not limited to fingerprints and facial images stored on your mobile device or other device for identity verification purposes. However, we do not collect or store such information.

Confidentiality, Disclosure and Security of Personal Data

The personal data collected and held by the company will be treated confidentially; however, if it is necessary to perform legal responsibilities according to the provisions or requirements of the law, or to provide services for you, or to perform the original purpose or directly related purpose of collecting personal data , the Company may disclose such information to the following persons (whether they are located in Hong Kong or outside Hong Kong):

  • Courts of competent jurisdiction, law enforcement agencies, or other government statutory or regulatory authorities, agencies or organizations
  • Company's affiliates, partners, sellers or contractors, agents or other service providers involved in the sale and marketing or administration of services, or the provision of goods/services
  • Our partners include but are not limited to insurance companies, which can evaluate and process insurance product applications, renewal applications, insurance claims and settlements, provide insurance services and/or handle enquiries or complaints
  • Any other person under a duty of confidentiality to the Company, including group members, IT consultants, data processing contractors, auditors, accountants, or lawyers who have undertaken to keep such information confidential
  • Banks, financial institutions, insurance companies, credit card issuers or debt collection service companies

Any questions, comments, suggestions or information transmitted or posted by you on our website or any part of the website, other than personal data, shall be deemed to be provided voluntarily to the company in the form of non-confidential and non-proprietary information. We have the right to use, reproduce, disclose, transmit, publish and/or publish such information elsewhere at our own discretion, including but not limited to providing such information for the purpose of developing and promoting services and meeting the needs of customers. to any contact company.

We may share non-personal data publicly, including but not limited to anonymous and aggregated data related to sales transactions, user traffic, logistics and warehouse performance, and may share with our partners, including but not limited to, with Existing and potential business partners, sellers or contractors of goods/services, start-up entrepreneurs and academia, etc.

The Company will use all reasonable endeavors to ensure that all personal data held is stored in a reliable, secure and safe place.

We endeavor to keep all personal data collected confidential. However, please understand that we cannot guarantee the security of transmitted data.

If you purchase insurance products or other products or services from our partners, your personal data will be transmitted to the partner and your personal data will be used, processed and retained in accordance with the partner's privacy policy. This is beyond our control. For details, please refer to the partner's privacy policy.

Transfer of Personal Data Outside Hong Kong

If operationally necessary, the Company will transfer personal data to places outside the Hong Kong Special Administrative Region for the purpose for which it was collected, or for purposes directly related to it. Any related data transfer will comply with the regulations and constraints.

Storage of personal data

If you choose or provide a user ID, password or any other information as part of a security procedure, you must treat this information as confidential. You must not disclose it to any third party. If your mobile number is used for account login, you should ensure that you keep it up to date by logging in to your account in "Account Information" when your mobile number is changed or returned to your mobile carrier. This is important to ensure that your account information cannot be accessed by third parties who may have obtained the right to use your returned mobile number. You are responsible for protecting your account in this particular manner. We take no responsibility for this.

Unless required by law to keep your personal data for a specific period of time, we will only keep personal data until the original purpose of collecting personal data, or a purpose directly related to it, is achieved. 

Direct Promotion

The Company may use the personal data collected from you for the purpose of sending messages, offers, publicity and market offers, for which the Company requires your consent. We may contact you via email, mobile app notifications, social media links, text messages, text/image/video messages, phone calls or emails. The Company holds your name, email address, telephone number, contact address, social media links, product and service portfolio information, transaction patterns and behaviors, browsing records, program viewing habits, personal interests, and the Company may use such information for direct To promote our services, and the products and services of our business partners or advertising partners below, or our product or service categories, including but not limited to food and beverages, grocery, household goods, personal care and wellness, skin care and cosmetics, mother and baby products, pet products, electronic appliances, home furnishing, food and drink, sports travel, toy books, telecommunications, media and entertainment, fashion and apparel, jewelry, luxury goods, insurance and financial product categories, mobile Products, services or projects that may be of interest to you, such as vehicles, real estate, government information and services, and solicitation of donations or contributions for charitable, cultural, public welfare or recreational purposes.

If you do not wish to receive any direct marketing communications from us and our partners, you can update your preferences at any time through your registered account or the unsubscribe link provided by us. Upon notification from you, we will stop using your personal data for direct marketing purposes and will not charge you for it.

Using "cookie" Files (COOKIES)

A "cookie" file is a small text file that is stored on your computer (or other electronic device) when you enter our website and mobile applications. We use "cookie" files on this website to:

  • Identify you when you browse this website and mobile application
  • Obtain information about your preferences, viewing and browsing behavior, online activities and internet usage
  • Keep track of items stored in your shopping basket to assist you through the checkout process
  • To conduct research and statistical analysis to help us improve our services and better understand our visitors and their needs and interests
  • To provide advertisements tailored to your personal interests and to more effectively carry out our, business partners and advertisers' promotional and advertising programs
  • Make your online activities more efficient and experience better
  • Tighter security measures

The information we obtain using "cookie" files may not contain your personal data. Although we may obtain information about your computer or other electronic device (such as IP address, browser settings, browsing history and/or other Internet log information), it may not be able to identify you. As non-personal data is mixed with personal data, for the purposes of our privacy policy, we treat such data as personal data. In certain circumstances, we may collect your personal data, but it must be voluntarily provided by you by completing an online form, or when you purchase goods or use services on our website and mobile applications.

If you do not allow the use of "cookie" files, adjustments can be made on your Internet browser and electronic device. If you disable "cookie" files, you acknowledge that you may not be able to use certain features of our web pages and mobile applications.

Connect Web Page

This Privacy Policy Statement only applies to our website and mobile applications. Our web pages and mobile applications may contain links to other websites and webpages. Whenever you activate any of these online URLs, such as clicking on any advertiser's online section, you have left our website and mobile application; and you have left our website and mobile application to any other party Any personal data or any other data provided is not under the control of the company. You assume all risks of browsing or using other websites.

Access and Correction of Personal Data

If you have any questions about our privacy policy, or wish to access or correct personal data, you may notify us in writing at the following address:

Farmers Choice Limited

To: Privacy Data Officer

Room 15, 8/F, Elite Industrial Centre, 883 Cheung Sha Wan Road, Kowloon, Hong Kong

In accordance with the Ordinance, the Company reserves the right to charge you a reasonable fee for the relevant data access request.

In any case, in the event of any inconsistency or inconsistency between the Chinese and English versions, the English version shall prevail.

This Privacy Policy is regularly reviewed and updated on the website.

Last update date: June 2022

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